NAA mediaXchange: Small Show, Big Results
Bringing our E-ComBanner to market has been a lot like having a baby: we were pretty sure we knew what we were doing, but turns out, every day is a new learning experience. So when we signed up for the 2010 NAA (Newspaper Association of America) mediaXchange, it was like we had decided to take our baby to a public place for the first time. We planned and packed and gave each other pep talks about the inevitable welcome our baby would receive. But, like parents everywhere, we had no real clue how that baby would act out in public.
Turns out, our “baby”, the E-ComBanner, was the hit of the show. Amongst many attendees and exhibitors grumbling about the relative small size of this year’s show, we newbies found it the perfect forum to introduce our new technology. Attendees were looking for something new and fresh, and they found it in the E-ComBanner’s ability to sell from WITHIN a banner ad. We were the answer to that age-old elevator question, “see anything good today?” – the E-ComBanner was the consistent answer. Alisa Cromer of MediaInsider.com even gave us a spot in her top ten technology finds.
By the last day of the show, people were literally scrambling to get to us before we packed up. The E-ComBanner was the brilliant light of possibility for new ad revenue for this industry under attack. Kudos to the hundreds of attendees who recognize that print can survive through a good marriage with technology. These attendees immediately understood the beauty of the E-ComBanner: the “sticky” technology is a great asset to a news website.
Now, it’s up to us to handle the newfound popularity of our E-ComBanner. It’s a great feeling to have people oohing and aahing over our baby!